Freelance Beauty and Luxury Lifestyle PR Account Director, remote (UK based)

Freelance Beauty & Luxury Lifestyle PR Consultant (UK‑Based)

£300 per day | 2–3 days per week | Remote | Short‑term contract

We’re looking for an experienced, UK‑based freelance PR specialist with a proven track record in beauty, luxury lifestyle, and premium consumer brands. This is a remote role for an initial few‑month period, supporting a small, dynamic team with high standards, strong creative instincts, and a commitment to delivering exceptional results for clients.

You’ll be someone who understands the nuances of the luxury landscape — from emerging beauty innovators to heritage lifestyle brands — and knows how to craft stories that resonate. You’ll bring energy, initiative, and a strategic mindset, paired with the ability to execute flawlessly across day‑to‑day PR activity.

Key responsibilities include:

• Developing compelling press materials, brand narratives, and thought‑leadership angles
• Managing media outreach across beauty, lifestyle, and luxury verticals
• Securing high‑quality coverage across print, digital, social and influencer channels
• Supporting product launches, events, sampling programmes and brand moments
• Maintaining strong relationships with journalists, editors, influencers and industry insiders
• Providing clear reporting, insight and recommendations to elevate client visibility

You’ll thrive in this role if you:

• Have 4+ years’ experience in beauty, luxury or lifestyle PR (agency or in‑house)
• Are confident working independently and managing your own workflow
• Bring a black‑book of relevant media contacts
• Write with clarity, flair and brand sensitivity
• Understand the pace, polish and expectations of premium brands
• Are available 2–3 days per week for the next few months

If you’re a proactive, commercially minded PR freelancer who loves shaping stories and elevating brands, we’d love to hear from you. This is a brilliant opportunity to plug into meaningful work with flexibility, autonomy and creative scope.

Email liz@lizgadd.co.uk with your CV, day rate and availability.