Our client is a UK top 20 integrated communications group with energetic businesses spanning advertising, digital, 3D spaces, media, direct response, training and PR. More than 370 people work here across sites in London, Devon, Bristol, Chester and Edinburgh, serving a wide range of national and international businesses.
An award-winning & leading, customer engagement agency that exists to help our clients and their brands effectively engage with their customers in an ever-changing world. Unrestricted by channel, focused on driving engagement and delivering results.
We have an exciting opportunity for a Senior Data Planner to expand our planning team in Bristol. Building on your background in data planning, you’ll have responsibility for delivery of your clients’ planning process and will report into the Head of Planning.
You’ll work with qualitative and quantitative data to identify insights and develop strategies, write inspiring creative briefs, manage and evaluate campaign effectiveness and collaborate with account and creative teams to inspire them to produce work that makes a difference.
Specifically you will:
Work with Client Pods to help ensure we consider the full range of data, digital & direct options first and foremost at the conception of the brief
Take primary ownership of defining our clients’ customer journeys, and lead strategy on how to engage and influence customers at key stages of the process
Be responsible for developing compelling engagement strategies supported by data and then selling those solutions to clients
Help our clients understand the value of their data, unearth opportunities within it and identify additional data sources to further enrich it
Plan and oversee the delivery of campaign frameworks that incorporate test and learn, periodic performance evaluation and data analysis
Assess marketing plans against data capability to identify gaps and initiate solutions via data collection and enhancement strategies
Work closely with the Head of Planning to bed data-based strategic thinking into the heart of day to day working practices & processes
Play an important part in winning pitches
Write ‘think-pieces’ and compelling case histories to highlight excellence and raise the profile of data planning/ Bray Leino Yucca
Be passionate about data and its potential to enhance customer engagement
Confident and articulate when discussing and sharing ideas
Familiar with established sources of data, trends and insight and experienced in using them (e.g. Google Analytics, Facebook Insights, Faststats etc.)
An understanding of analytical tools and techniques such as data modelling and segmentation and how they should be applied
Able to both write and present powerfully, with originality and impact.
Experience of varied sectors (e.g. financial services, business to business etc.)
Familiar with a variety of strategic planning tools and processes
Confident about initiating ideas and building client relationships
Solid experience of data planning / strategy
An understanding of the principles of performance marketing
An understanding of the basic principles of UX planning
Knowledge of data protection legislation
· 25 days’ holiday, increasing to 29 after 2 years’ service (not including Bank holidays)
· Company pension scheme
· Medical cash plan – including employee assist programme, contributions to dental, optical, physio etc.
· Employee discount scheme – an online platform for all staff offering a variety of discounts at various shopping outlets
· Outstanding training and progression
· Childcare vouchers
· Weekly fruit delivery
· Refer a friend scheme
· Regular staff social events
· Bar open on Fridays stocked with free beer and cider
· Early Fridays finishes in the summer
· Company Christmas closure
· Long service award
· Cycle to work scheme
· Corporate gym membership discounts