Freelance Futures

Freelance Futures is an advice, training and support network, the founders of which offer help, advice and introductions to freelancers in PR, marketing, communications and creative roles.

Social Media Workshop – Telling Your Business Story – with Tom Mason

Tom Mason is an experienced social media trainer and consultant. He has over a decade of
experience of working in digital marketing and during his career has provided training programmes
and sessions for a range of organisations including The University of Manchester, Manchester City
Council and The Co-operative.

Sharing your business story through social media – 10th October 2017 – £27.50 plus VAT – Floating Harbour Studios – Bristol

This session will demonstrate how social media can be used to effectively promote a business or brand through storytelling and content creation. You will be given a guide to storytelling and will learn how to incorporate emotional narratives into social media content and copy. Particularly helpful for freelancers who are selling their skills and services to clients and need to understand how do do that for themselves and their clients.

The session will go on to explore how we create compelling content for campaigns and attendees will gain insight into the different types of content that they can create to promote work.

Finally, we will investigate tools and techniques attendees can use to incorporate social media activity into your daily routine.

You will learn:

● An understanding of the different ways we can tell ‘stories’ through social media
● An understanding of how we create content to promote our business through our daily
activities as communications professionals
● An awareness of the different types of content which can be used to promote a business
● The ability to spot opportunities for content creation and curation.

Your Future as a Freelancer – CV, Linked In and Business Development Workshop (new dates coming soon!)

Liz Gadd, Recruiter in PR, Communications and Marketing shares with you her 25 years of experience of placing freelance PR, marketing and communications professionals. This includes what potential new clients are looking for in applications and approaches, how to find and meet the right people, how to structure and develop a healthy pipeline of business, how to approach and target the right people who will keep your income healthy, and some honest facts around day rates.

Liz looks at CVs, Linked In, direct approaches, building your client list and general hints and tips about how to get the right work for you. Freelance career advice in real life, with plenty of knowledge to share about what it’s really like and what really works in finding freelance work with clients. Liz will also share how to create a perfect 10 second introduction for you and your services, when talking to prospective clients and new contacts.

Ambitious PR, with over 22 years of experience from each of the founders, both in PR and in running businesses based on an agile resourcing structure, share their experiences of working with freelancers and offer some advice about working with agencies and direct with clients, and how to develop a great relationship with your freelance colleagues and clients. Lis Anderson and Mel Clarke offer their direct experiences and advice on freelance networks and what works for clients and agencies.

LinkedIn for Freelancers – register your interest by emailing hello@lizgadd.co.uk

There is a saying in business that your network is your net worth, nowhere is this truer than for freelancers. The session will give you a sack full of practical tips to help sustain and grow your business thanks to LinkedIn expert Greg Cooper, who’ll be hosting this interactive workshop.

LinkedIn is a shop window for your professional skills. Not only does it allow you to showcase your expertise, it provides you with a powerful tool for finding, winning, and keeping customers – a unique and opportunity rich networking database with over 290,000 members in Bristol alone.

This interactive session will look at:

– How to turn your profile into a customer magnet
– How to find and connect with your target audience
– How to keep your name in front of people even when you’re busy
– How to run online conversations into offline opportunities

Finance, Administration and Legal Workshop – register your interest by emailing hello@lizgadd.co.uk

The programme is delivered through a series of workshops to give the best opportunity for networking and sharing of ideas and information, and you can also book one to one time with any of the group, please ask for more information on the services offered.

hello@lizgadd.co.uk

Moxie and Mettle is our new recruitment company, and the team are looking forward to welcoming candidates and clients in marketing, PR, digital, creative, communications and office. We place both freelance and permanent clients. Visit www.moxieandmettle.co.uk, email us at hello@moxieandmettle.co.uk or call on 01275 235 021.